Exploring how the best advertisers are able to succeed at scale, and how all advertisers can learn from their success. In my time at Plucky and Facebook, I’ve managed the world’s top eCommerce companies. In that time, I’ve worked with them on the lead up and execution of every eCommerce related event and a multitude […]
Optimizing your Facebook ads? Conversion rate matters most. Facebook is a very powerful and complicated platform. It can quickly grow your business, and just as quickly frustrate you with the seemingly endless optimization options. Want a TLDR? Go optimize your funnel. Facebook can do most of the heavy lifting for you – that’s the benefit […]
Competition amongst eCommerce companies is more fierce than ever. From the giant retailers to the drop shipping mini-sites, everyone is competing for consumer dollars. What’s often overlooked is that major ad platforms such as Facebook and Google are auction based; meaning your competitors aren’t only from your market segment. Rather, your competitors are any and […]